CWT has added a recommendation engine powered by AI to its RoomIt hotel platform.
Intelligent Display, which can be integrated into selected online booking tools, uses machine learning to promote contextually relevant and policy-compliant hotels and rates to travelers. The engine also helps maintain consistency of content between channels, ensuring that travelers and travel counsellors have the same information.
Intelligent Display also provides clients access to in-depth data evaluation and reporting missed and realized savings analysis.
Derek Sharp, chief operating officer of RoomIt, said: “Poor user experience, complexity and lack of choice can all drive hotel program leakage. So the RoomIt team focused on developing capabilities that balance all parties’ needs—travelers, travel managers and travel counselors—to help reduce booking abandonment and maximize the safety, policy-compliance and cost effectiveness of our clients’ hotel programs.”
Originally published by BTN Europe.